Our journey sprouted from a need for small businesses to navigate customer-friendly pricing. As the global subscription economy surged, comprising 18% of the $41 trillion credit card processing industry, and with SUBTA projecting a 75% adoption rate of subscription commerce models by D2C organizations by 2023, we saw an opportunity. However, our focus shifted from a purely business aspect to the customer experience.
Engaging with real people, we discovered the potential negative impact of subscriptions, particularly on mom-and-pop shops. Forgotten payments could harm credit scores or result in overdraft fees, leading to stress. A revealing 7 out of 10 conversations indicated a preference for a one-time flat fee over recurring payments for lasting peace of mind.
The tumultuous year 2020 further highlighted the vulnerability of small businesses, particularly mom-and-pop shops, during crises like the COVID-19 lockdown. Witnessing their struggles, we resolved to be a solution, leveraging AI-driven targeted ads and personalized business intelligence. Our mission became clear: to support and empower mom-and-pop shops in times of economic uncertainty, ensuring their resilience and survival during unprecedented challenges.
Guided by unwavering principles, our values drive us to prioritize the customer experience over mere business pursuits. With empathy and understanding cultivated through real interactions, we champion integrity, transparency, and innovation. Committed to community resilience, collaboration, and social responsibility, we strive to empower mom-and-pop shops. Focused on a customer-centric, adaptable approach, our values reflect a dedication to supporting small businesses, fostering their resilience and survival amid economic uncertainties. This ethos shapes our mission: to be a solution in times of crisis, leveraging AI-driven tools for meaningful, lasting impact.
At Gaimtas, Were here to support and empower mom-and-pop shops during times of economic uncertainty, ensuring their resilience and survival in the face of unprecedented challenges. We committed ourselves to this cause by leveraging AI-driven targeted ads and personalized business intelligence. In doing so, we strive not only to navigate the complexities of the subscription economy but also to champion the well-being of small businesses, fostering a community of entrepreneurs who can thrive and flourish, even in the most uncertain of times.
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